Riding the subway during the summer can be hell. But even a heat wave can’t stop Ashley Graham’s momentum.

Saying to hell with subway etiquette, the Maxim April cover model staged a sexy lingerie shoot, with a sweltering Toronto subway platform serving as the backdrop.

It’s all for her most recent collaboration with plus-sized lingerie retailer Addition Elle. The sizzling campaign, shot by Shayne Laverdière, marks a fall update on her Provocative and Essentials lines.

“My 10th collection with Addition Elle is one of my favorites to date,” Graham said. “The styles have really evolved with my career, and me and we’re able to push the boundaries a bit more with the success of each collection.”

“I also never thought I’d be on the subway in my underwear!” she added.


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