Are celebrity business ventures just not a good idea — or appropriate for certain ages? Welp, Megan Fox’s Forever 21 lingerie deal is turning heads for more than one reason. Some critics don’t think it’s appropriate for the celeb mom to sell such merchandise at a store frequented by adolescents and feel she’s trying to “sexualize young girls.”
WWD reports Megan Fox’s intimate apparel will be available to buy at the fash fashion retailer as early as April.
“We met with them [Forever 21] and showed them some samples and sketches of what the collections are going to look like and I felt like it was a good partnership because of Forever 21’s demographic,” the Megan Fox tells WWD about the collaboration.
“Megan’s relationship to her fans and her relationship to the brands has fueled that growth,” Natasha Fishman, vice president of the Authentic Brand Group (ABG) who acquired Frederick’s of Hollywood in 2015, adds. “It’s about this whole idea of empowering women and having women embrace themselves.”