Ashley Graham continues to advocate for body positivity and the acceptance of curvy figures with a candid new ad campaign.

The former Maxim cover model’s latest collection by Swimsuits for All is being promoted with unretouched paparazzi photos.

“Introducing my latest @swimsuitsforall collection!” she captioned an Instagram post featuring a form-fitting one-piece. “We decided to use unedited paparazzi shots as the campaign images. Reminder: being authentic is beautiful.”

The designs evoke a retro style, and all are available online for under $100.

“I hope these images instill a fearless belief in everyone to be happy in their own skin and enjoy living in the moment, no matter who is watching,” Graham added in a statement from the brand.

Edited or not, Graham always looks incredible. Check out the smoldering Swimsuits for All photos in the gallery above, and see her hottest recent ‘grams below:

Climbed that waterfall, posed on that waterfall #blueholejamaica

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City of Angels 👼🏻 outfit by @marina.rinaldi

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👙☀️🌴

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🕊

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Just as comfortable as it looks🌴

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